Smoke and Mirrors

Every speaker walks a line between presenting the best version of themselves and crossing into outright deception. In this talk, my husband Richard Mulvey and I dove into that line with humour, honesty, and a few uncomfortable truths.

We unpacked the ancient art of smoke and mirrors, all the way from from magic illusions to modern PR, and asked where does strategic positioning end and fake begin?

We explored what speakers do on stage, in their marketing, and even at home to craft a version of themselves that may not always tell the whole story. We talked about real authenticity and why it matters more than ever in an industry where credibility is your currency.

You can use smoke and mirrors, just use them responsibly. Because the gap between your PR and your ability to deliver is where your reputation lives or dies.