
Finding Your Speaking Sweet Spot
Becoming a Successful 'Category of One' Speaker in a Crowded Market
Experience
Drawing from her extensive experience as past president of both the Professional Speakers Association of Southern Africa and the Global Speakers Federation, Charlotte addresses the confusion many new speakers face when navigating this complex profession.
Videos
Follow the video links to see the full playlist on YouTube.
Sweet Spot Playlist
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1:38
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Advice
The book opens with essential wisdom: “Beware of all advice, even this.” Charlotte acknowledges that no universal formula exists for speaking success. What works in one market, time period, or context may fail in another. Her solution isn’t prescriptive rules but rather clarity through categorization and self-knowledge.
Content
The ultimate goal isn’t mastering specific categories but achieving clarity about your unique combination of strengths, preferences, values, and expertise. When you understand exactly what you offer, who you serve, how you deliver, and why it matters, you “become a category of one”—a speaker so distinctive that clients seek you specifically because nobody else does what you do.
Recommendations
This topic is available as:
- Book and ebook
- Keynote
- Webinar
- Coaching