Futures Thinking for Everyone
Imagine the process of making a pizza from scratch, but leaving the salt out of the process. The pizza dough, the toppings, the sauce are all made without salt. And then as you are about to serve the pizza, you realise what has been forgotten, so you sprinkle a little salt on top. But you know, that no matter how much salt you or your guests add, that pizza is a disappointment. It doesn’t satisfy. It isn’t tasty. No one wants to finish it. Your party is ruined and your friends never let you live it down.
Salt needs to be part of the process from the start, an essential ingredient in most of the elements of the pizza, and mixed in, dissolved and baked into the essence of that pizza. Then you have a chance for success. It is a humble product, often overlooked but a critical element for success.
That is what we want to communicate when it comes to futures thinking. It doesn’t matter whether you are talking strategy, marketing, education, logistics, expansion, recovery; you need the salt of futures thinking to be added, mixed in, dissolved and essentially baked into your process.
For too long, futures thinking has been seen as the purview of academics and senior board members with the responsibility of strategic foresight.
Lets make futures thinking accessible to everyone.